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Suppose the president of a carpet manufacturing firm has asked you to look into the possibility of bypassing the firm's wholesalers who sell to carpet department and furniture stores and selling

Suppose the president of a carpet manufacturing firm has asked you to look into the possibility of bypassing the firm's wholesalers (who sell to carpet, department, and furniture stores) and selling direct to these stores. What caution would you voice on this matter, and what type of information would you gather before making this decision?

Jul 27 2020 View more View Less

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