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Sony’s communication objective is to achieve 95 percent awareness for its lates

Sony’s  communication  objective  is  to  achieve  95  percent  awareness  for  its  latest camcorder modelduring the six-month introductory period. Which of the following methods  can Sony use to set itsadvertising budget?


[A]Affordable method


[B]Percentage of sales method


[C]Objective and task method


[D]Competitive parity method

Dec 11 2017 View more View Less

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