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Sony’s communication objective is to achieve 95 percent awareness for its lates

Sony’s communication objective is to achieve 95 percent awareness for its lates

Sony’s  communication  objective  is  to  achieve  95  percent  awareness  for  its  latest camcorder modelduring the six-month introductory period. Which of the following methods  can Sony use to set itsadvertising budget?


[A]Affordable method


[B]Percentage of sales method


[C]Objective and task method


[D]Competitive parity method

Roshan kumar 11-Dec-2017

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