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Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consi

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consi

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called


[A]Diffusion analysis
[B]Use test
[C]Concept test
[D]Test marketing

Roshan kumar 19-Dec-2017

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