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Retail strategies The retail marketing mix The contribution of the retail environment and the retail experience to customer satisfaction On-line retailing and other emerging trends

• Retail strategies • The retail marketing mix • The contribution of the retail environment and the retail experience to customer satisfaction • On-line retailing and other emerging trends • How behavioural research helps retailers develop a better understanding of consumers and their shopping habits • How supply chain management is an increasingly important driver of retail performance and customer satisfaction. To get the most from the module it is important not only to attend lectures and seminars but also to take a keen interest in topical retail stories presented through the media and to visit retailers as both consumer and student of retail marketing. So get into the habit of taking paper and pen on your shopping trips and making notes: it will make for a more interesting and rewarding learning experience 3. Intended Learning Outcomes A detailed lecture and seminar programme is provided later in this module guide. The module aims to enable students to understand thoroughly how the principles and practices of marketing are applied in the retail environment. For those students with limited experience of marketing to date the first lecture provides an overview of the marketing process. Seminars are more rewarding where students prepare for

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Lord Ashcroft International Business School Retail Marketing Marketing, Strategy and Enterprise Module Code: MOD001195 Year: 2013/14 Semester: 1 Academic Year: 2013/14 Semester/Trimester:Module Guide Contents Retail Marketing ........................................................................................................ 1 1. Key Information ..................................................................................................... 2 2. Introduction to the Module ..................................................................................... 2 3. Intended Learning Outcomes ................................................................................ 3 3.1 Employability skills delivered in this Module ......................................................... 5 4. Outline Delivery ..................................................................................................... 6 4.1 Attendance Requirements ................................................................................... 9 5. Assessment ......................................................................................................... 10 5.1 Submitting via Turnitin®UK GradeMark [Cambridge and Chelmsford students] . 11 5.2 Submitting your work [Students in all other locations at Associate Colleges] ..... 13 5.3 Marking Rubric and Feedback .......................................................................... 14 5.4 Re-Assessment (resit) ....................................................................................... 14 6. How is My Work Marked? .................................................................................... 14 7. Assessment Criteria and Marking Standards ....................................................... 17 7.2 University Generic Assessment Criteria ............................................................. 20 8. Assessment Offences...

Jul 24 2020 View more View Less

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