RESEARCH PAPER THE PRODUCT OF THIS PAPER IS DRESS STORAGE BAGS THESES ARE THE QUESTIONS THAT ARE NEEDED TO BE ANSWERED BELOW ABOUT THIS PRODUCT.
Customer Analysis (includes middlemen and end users as customers)The purpose of this section is to demonstrate that you know about the types of customers who buy from this industry in general. So, you should look broadly and do not yet focus only on the customers you want to go after – that is premature. Generate knowledge of all possible, major submarkets within your industry’s overall market before you can think about selecting your target(s).
Describe the types of consumers or end users that buy from your industry. Draw upon the demographic, socioeconomic, and/or lifestyle descriptions where possible.
Overall, what problem is it that consumers are trying to solve when buying this product?
What do different segments of the market look for in terms of customer value propositions (benefits vs. costs)? What are the characteristics of customers seeking different or unique value propositions? What criteria do consumers use in evaluate one product over another?
Are some end user segments larger (i.e., in size and/or frequency of buying habits) than others? If so, how are they described differently?
What is the typical buying process of most customers? How involved is their problem solving process? Hint: Use considerable material from Chapter 6 here to help guide your customer research.
Customer Analysis (continued)If wholesalers and/or retailers are typically involved in the marketing of your product, what are their needs and characteristics? How do they decide on which products or brands to carry or distribute? What is their buying process like?
How many different types of wholesalers or retailers carry this type of product?
HINT: You may have to visit different types of stores to research the middlemen as well as asking retailers where they get their products from (manufacturer or wholesalers). But, you can tie this activity in with your field research on competitive offerings.
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