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Research objectives The research objectives are discussed below To identify the factors encouraging the UK logistics sector to follow effective marketing communication methods while selecting its

 Research objectives The research objectives are discussed below: • To identify the factors encouraging the UK logistics sector to follow effective marketing communication methods while selecting its postal and logistic services • To explore the marketing communication strategies DHL, undertake while selecting its postal and logistic services • To examine the impact of the marketing communication strategies on the selection process of logistic and postal services in the UK logistic industry • To recommend suitable initiatives that can facilitate UK logistics industry with better marketing communication techniques to improve its selection process. 1.7 Research questions The research questions are discussed underneath • What are the factors influencing UK logistics sector to follow effective marketing communication methods while the selection of its postal and logistic services? • What are the marketing communications strategies DHL follows while selecting its postal and logistic services? • How the marketing communication strategies impacts on the selection process of logistic and postal services in the UK logistic industry? • What would be the suitable recommendations to the selection process of UK logistics sector with better communication efforts?

 

Jul 31 2020 View more View Less

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