Home / Questions / Research Objectives The aims and objectives of this research are To investigate and examin...
Research Objectives: The aims and objectives of this research are: ? To investigate and examine the marketing strategies followed by ASDA. ? To explore the impact of marketing strategies in enhancing the growth share of the company. ? To find out how marketing strategies can reward the company by providing an edge on its competitors. Research Questions: In order to go further in this study, research questions have to be formulated and this will enable the researcher to come up with valuable outcomes. ? What role do marketing strategies have in the growth of the company’s market share? ? How marketing strategies can reward the company with the best competitive position? ? How marketing strategies can enhance the financial performance of the company? Scope of the Research: This research is crucial to the success of ASDA due to the fact that marketing strategy is the main tool that enables companies to reach their objectives. Nowadays, customers become more and more demanding in terms of satisfying their needs and wants. The level of competition is very high and companies use strong rivalry competition method to survive. In this context, ASDA which is considered as the United Kingdom second largest retailer needs to upgrade by conducting research on marketing strategies. By doing so, ASDA will be able to benchmark on its main competitors but, in the mean time, will find out how to improve its present marketing strategy to meet the requirement of the market.
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