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Research Brief 15% In this assignment you are expected to write an individual research brief of 1000 words which develops the business topic you have analysed in Assessment

Research Brief (15%) In this assignment, you are expected to write an individual research brief of 1,000 words, which develops the business topic you have analysed in Assessment 2 (the Keisha dissertation) a step further. Basically, you are required to write a research plan that enables you / your client / your organisation to explore the business topic further through primary research. You should consider the various research methods introduced to you throughout the unit to develop a sound and practical plan to carry out a research project. In this research brief: • You should develop one research question which is expanded into no more than 4 research objectives, based on the critical review of literatures; • Choose and justify the research method(s) which is appropriate to address the research question and objectives (including issues such as, type of data to be collected, how will the data be collected, how will the data be used or analysed); • Discuss potential issues you may encounter during the research process, such as accessibility to the data, time and resources needed to complete the research, validity of the data, and potential ethical issues; • Comment on the potential use and benefit of findings from this research. • You should bear in mind that Assessment 2 and 3 are closely linked (Keisha dissertation and this one). Remember, you are not required to conduct the actual research in this brief, but to explain what you would do and how you would do it. You should bear in mind that this research brief might be presented to research agencies or businesses to inform their actual research design. Note: The highest levels of presentation are expected for all assignments and poor presentation will be penalised. All assignments should be MS word-processed, with 11 point font and in Arial. The ‘Harvard’ system of referencing should be used in your work. Assessment 3: Research Brief (15%)

Jul 27 2020 View more View Less

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