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Research aim The aim of the research is to study the essence of public relations to recover from consumer boycotts in UK market with reference to Nestle 1 3 Research objectives To understand the

Research aim: The aim of the research is to study the essence of public relations to recover from consumer boycotts in UK market with reference to Nestle. 1.3 Research objectives: • To understand the essence of public relation to recover the consumer boycott. • To critically evaluate the public relation strategies of Nestle to diminish the consumer boycott. • To recommend suitable strategies to attain the prior reputation with correct PR measures for Nestle. 1.4 Research questions • How does public relation assist a brand to recover the consumer boycott? • What are the public relation strategies followed by Nestle to diminish the consumer boycott? • How can Nestle manage to attain its prior reputation with PR activities? 1.5 Research hypothesis: H0: Public relation strategies help the brand to recover consumer boycott. H1: Public relation strategies do not help the brand to recover consumer boycott. 1.6 Summary:

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Abstract: The current research deals with the significance of public relation (PR) practices in order to recover from consumer boycotts in the UK market. The researcher has analysed the role of public relation strategies and its aspects to gain strong market presence with the example of Nestle. The main objective of the study is to understand the essence of public relation to recover the consumer boycott and identify the strategies to improve brand image through correct PR policies. At the same time, the study also has focused on current PR policies of Nestle and its effectiveness in reducing consumer boycott issues. The study mainly considered primary data. The feedbacks of the customers and managers have been gathered. The collected responses have been represented through graphs and table format. However, the secondary data have been collected from past journals, research papers, articles and books in order to understand the concept of PR practices and its significance in reducing consumer boycott. The researcher has followed positivism philosophy and deductive research approach for conducting the research. The research design is descriptive in nature. The researcher has also considered both qualitative and quantitative data analysis for the research purpose. Based on the collected responses it has been found that PR practices hold immense importance in reducing consumer boycott and thus, improving the company’s brand image. The customers have selected different options in order to improve the company’s overall performance with correct PR policies. The study has recommended that Nestle needs to focus on technological expertise and market research for enhancing its brand image. Another strategy for improving brand image is creating more social and environmental awareness as it helps to generate positive PR in the market.

Jul 31 2020 View more View Less

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