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(Question for marketing) Your team will critically analyze a brand that uses influencers to achieve organizational goals. 2 influencers are making an advertisement for this e-commerce platform

(Question for marketing)

Your team will critically analyze a brand that uses influencers to achieve organizational goals.

2 influencers are making an advertisement for this e-commerce platform (Trendyol) and in advertisement, influencers say that many items that can be used in a home such as furniture, coffee machine, library, television, speaker, computer etc are sold on this e-commerce site.
The title of the advertisement is “Trendyol is all you need for every need”.

Question;

Please analyze

The Micro Environmental Factors (company, suppliers, marketing intermediaries, competitors, publics, customer)  

The Macro Environmental Factors (demographic, economic, natural, technological, political, cultural)

I would be very grateful if you could help, thank you.

Apr 16 2021 View more View Less

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