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Question 1 Explain the important of product quality and discuss how marketers use quality to create customer value 10 marks Question 2 Define strategic planning and briefly describe the four steps

Question 1

Explain the important of product quality and discuss how marketers use quality to create customer value. 10 marks

Question 2

Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process.

10 marks

Question 3

Name and describe the four product/market expansion grid strategies. Provide an example of a company implementing each strategy. 10 marks

 

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Strategic Marketing Management Assignment 3 Question 1 Explain the important of product quality and discuss how marketers use quality to create customer value. 10 marks Question 2 Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process. 10 marks Question 3 Name and describe the four product/market expansion grid strategies. Provide an example of a company implementing each strategy. 10 marks Total 30 marks Due date: 02 May 2017

Jul 27 2020 View more View Less

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