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Question 1 All of the following statements are true EXCEPT: It is generally easier to gain

Question 1
All of the following statements are true EXCEPT:

A. It is generally easier to gain customer acceptance by producing/introducing variants of significantly higher quality.
B. Consumers often appreciate limited product variants.

C. Operational issues influence the decision to add a variant.

D. JIT manufacturing often passes costs on to suppliers.

E. Many distribution channels like to be able to get multiple items from the same supplier.

Question 2
The _____________________ method allows the product manager to infer the importance of different product attributes from customer rank orderings of alternative product bundles of attributes.

A. perceptual mapping

B. conjoint analysis

C. analytical weight

D. feature mapping

E. attribute mapping

Question 3
The maximum sales reasonably attainable under a given set of conditions with a specified period of time is BEST described by the term:

A. potential.

B. forecast.

C. quota.

D. expectation.

E. regression.

Question 4
The firm's efforts are ultimately driven by:

A. the company mission/vision.

B. corporate objectives.

C. corporate strategies.

D. product/brand objectives.

E. program objectives.

Question 5

Product modification may be accomplished through:

A. changes in the physical product.

Nov 08 2017 Read more Less More

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Question 1 All of the following statements are true EXCEPT: It is generally easier to gain

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