Q3: Writing an advertising 10
About the skill: How do you persuade individuals to pay attention to your job opening?
Interest them in your organization? Give them enough information so that those who are not
qualified do not respond? The answer to these questions lies in the job advertisement. The
more effective your advertisement, the more likely you will achieve the dual goal of
1. Tell enough about the job. Provide enough information about the job so that potential
applicants can determine whether they are interested or qualified.
2. Give relevant information about the job. Provide a job title and a description of job duties.
This information should be drawn directly from the job description.
3. List the minimum qualities a successful job incumbent may needs. Include specific
requirements a job incumbent must possess. This may reflect educational levels, prior
experience, and specific competencies or skills. Again, much of this information should be
readily available from the job-specification component of the job description.
4. Be specific about unique aspects of the job. Disclose any pertinent information the job
applicant should know. For example, if the job requires extensive traveling, state so, as well
as experience on specific equipment, technology applications, and so forth.
5. Check the advertisement for correctness. Make sure the advertisement is properly written,
contains no grammatical or punctuation errors, and is easy to read. Whenever possible,
avoid jargon and abbreviations that may be confusing. Review each word to ensure that no
terms used may be deemed inappropriate or potentially create an adverse impact.
Course: Human Resource Management
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