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Provide clear objectives that are linked to the research questions which are then specifically answered in the conclusion chapter Include more detail on the rationale and justification for the

1. Provide clear objectives that are linked to the research questions which are then specifically answered in the conclusion chapter. 2. Include more detail on the rationale and justification for the study in the methodology. 3. The Literature Review requires additional references which are more recently published in academic journals e.g. Business Strategy review, Long range Planning, Strategic Management Review which should be accessible via the University’s Library database (NELSON) 4. The Literature review requires more critical analysis of the sources used. This means more analysis based on the strengths and weaknesses of the journal articles and books included in your review. 5. The chapter dealing with country analyses is too descriptive and should be based on a set of common criteria by which you can compare the countries and also analyse each individual country. E.g. Living standards, macro-economic and consumer data/profiles. 6. You findings and conclusion should more effectively link to the concepts and principles established in the literature review. 7. You conclusion should specifically answer the research questions stated at the start of your study. If you have any further question or wish to send drafts of your work then please e-mail me, or see me if that is possible. Regards Craig

Jul 24 2020 View more View Less

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