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Proposed Dissertation Title Creating a Quality Management Culture Focusing on Values and Leadership:

Proposed Dissertation Title Creating a Quality Management Culture Focusing on Values and Leadership: A case study on Costa Coffee in the UK. The scope of the study would be establishing quality management culture based on leadership and values followed in modern day organisations. Rationale Quality management initiatives help organisations to meet and exceed customer expectation as well as the expectation of stakeholders (Furrer et al. 2005). Many beverage organisations in the UK are failing to meet the customer expectations due to the absence of inspiring vision and leadership skills (Bohoris, 2005). Hence, the issue is to analyse the necessity of creating quality management culture focused on values and leadership in the UK beverage market. This study would help to identify the impact of creating a quality management culture by focusing on organisational value and leadership. Furthermore, the study would analyse whether the quality management culture has improved the brand value of the Costa Coffee in the global market and how is it impacting at the same.

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BA DISSERTATION MODULE Project Proposal Document Student Name: STU number: Projected dissertation hand-in date: Please complete all sections of this proposal document and submit it to the module leader. Proposed Dissertation Title Creating a Quality Management Culture Focusing on Values and Leadership: A case study on Costa Coffee in the UK. The scope of the study would be establishing quality management culture based on leadership and values followed in modern day organisations.  Rationale Quality management initiatives help organisations to meet and exceed customer expectation as well as the expectation of stakeholders (Furrer et al. 2005). Many beverage organisations in the UK are failing to meet the customer expectations due to the absence of inspiring vision and leadership skills (Bohoris, 2005). Hence, the issue is to analyse the necessity of creating quality management culture focused on values and leadership in the UK beverage market. This study would help to identify the impact of creating a quality management culture by focusing on organisational value and leadership. Furthermore, the study would analyse whether the quality management culture has improved the brand value of the Costa Coffee in the global market and how is it impacting at the same. Objectives The objectives of the research are: To analyse the quality management culture followed by Costa Coffee by focusing on the leadership and values. To analyse the relationship between quality management culture, leadership and the organisational values. To recommend strategic ways for improving organisational culture by creating a quality management process in the UK beverage industry.  Literature review Quality management and customer satisfaction: Quality management culture has become a vital agenda to create sustainable advantage in the global market (Klein et al. 2005). As stated by Furrer et al. (2005), organisational culture needs to be taken into account while creating and applying...

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May 15 2020 View more View Less

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