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Product portfolio analysis is based on the idea that

Product portfolio analysis is based on the idea that

[A]A firm's market share and market attractiveness are factors for a marketing strategy

[B]A firm has a profitable impact on marketing strategy

[C]A product’s market growth rate and its relative market share are important determinants of its marketing strategy

[D]A product’s market growth rate and market attractiveness determine the marketing strategy 

Dec 12 2017 View more View Less

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