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Proctor & Gamble (P&G) makes fourteen different laundry soap products and completely

Proctor & Gamble (P&G) makes fourteen different laundry soap products and completely dominates the laundry detergent market. Through constant changes in packaging, it is trying to influence the perception of customers that its products are unique. Which of the following generic strategies is P&G using?


(a) Cost leadership


(b) Differentiation


(c) Focus


(d) Globalization


(e) Niche strategy.

Apr 03 2018 Read more Less More

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