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Proctor & Gamble (P&G) makes fourteen different laundry soap products and completely domin

Proctor & Gamble (P&G) makes fourteen different laundry soap products and completely domin

    
Proctor & Gamble (P&G) makes fourteen different laundry soap products and completely dominates the laundry detergent market. Through constant changes in packaging, it is trying to influence the perception of customers that its products are unique. Which of the following generic strategies is P&G using?

(a)Cost leadership
(b)Differentiation
(c)Focus
(d)Globalization
(e)Niche strategy.

Johnson 29-Nov-2017

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