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Pretend you own a respected marketing research firm.

Pretend you own a respected marketing research firm. A client with scarce resources comes to you and asks for your help in determining how best to expand his or her customer base. Out of the following list, put in priority order the choices you would give and briefly explain why you ordered your list the way you did: focus groups, in-depth interviews, mall intercept interviews, questionnaires/surveys, telephone sampling.

Nov 05 2017 View more View Less

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