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Present study investigates the significance of direct marketing to build higher customer loyalty in the retail sector the UK considering the case of Sainsbury’s The main questions addressed are

Present study investigates the significance of direct marketing to build higher customer loyalty in the retail sector, the UK considering the case of Sainsbury’s. The main questions addressed are:What is the significance of direct marketing in the context of marketing? How direct marketing is linked with the customer loyalty factor? What is the influence of direct marketing on maintaining customer loyalty? What strategic initiatives can improve current customer loyalty status of the UK retail organisations?
1. First page design : first page should be looks like wow , please implement wow factor. 2. Nice and clear table of contain } Abstract • Is the summary of the research paper • Is the abstract adequate? • What is the purpose of the research? • What are its benefits and implications? • What methodology was used? (sample size, data analysis methods and tools) • What are the results? The abstract should not be a mere a summary what includes the chapters included, instead it should summarise the points such as: • Purpose of the research • Methodology used in the research • Findings of the research • Conclusions and recommendations } Introduction (10%) Is there a clear purpose and rationale for the study? Are there clear set of objectives and research questions? Background This informs the reader of the problem or the situation, and the context you are interested in. Brief introduction of the company as well Rationale for the study • What is the research issue? • Why is it an issue? • Why is it an issue now? • What could this research shed light on? - (benefits/ implications of the study) Research Aims Please note tha the research aim should be aligned to your research topic. Hence the aim should be directly aligned to the research topic. Research objectives • One of the most important sections of the research proposal and the dissertation as you need to develop them properly in line with the research topic and conduct the research to achieve these • The aspects that should be considered when developing objectives are: o Development of 3 - 4 objectives o Objectives should follow a logical sequence o Start with ‘To’ o Use of appropriate level specific words such as ‘assess’, ‘evaluate’, ‘investigate’ etc. o Final objective could be to make recommendations, or provide a solution to a problem or to make improvement/s • To detail out the objectives, research questions can be included

Jul 24 2020 View more View Less

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