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Pick a category basically dominated by the two main brands Evaluate the positioning of each brand. Who are they target markets What are they main points-of-parity and points-of-difference How they

Pick a category basically dominated by the two main brands. Evaluate the positioning of each brand. Who are they target markets? What are they main points-of-parity and points-of-difference? How they defined their positioning correctly? How might it improved

Apr 02 2020 View more View Less

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