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Performance Analysis Between Two Retailers Of Same Industry On The Basis Of Business Structure And Performance TESCO and AHOLD Document Preview For the exclusive use of

Performance Analysis Between Two Retailers Of Same Industry On The Basis Of Business Structure And Performance: TESCO and AHOLD

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For the exclusive use of A. Walser, 2015. 9-113-040 S E P T E M B E R 1 8 , 2 0 1 2 S U R A J S R I N I V A S A N P E N E L O P E R O S S A N O Ahold versus Tesco – Analyzing Performance Introduction At the completion of her MBA program, Mary King was hired as a European Equity Analyst by a Alpha Plus Asset Management. In her first big investment decision, she was tasked with advising the portfolio manager about a potential investment in the retail sector. Mary had whittled her choice to two retailers – Koninklijke Ahold (Ahold), a retailer headquartered in the Netherlands, and Tesco PLC (Tesco), a UK-headquartered retailer. Since this was to be her first recommendation, Mary knew that she would be acutely judged on the quality of her analysis. Mary analyzed the business models of Ahold and Tesco by reviewing their history, geographic reach, and product and service offerings. She was particularly interested in the historical and current business strategies of the companies and how key financial results were affected by these strategies. Based on her review, Mary summarized the history, business strategy, recent performance, and future goals for each company. Company Fundamentals Koninklijke Ahold N.V. (Ahold) History Ahold’s roots stemmed from the founding of a Dutch grocery store, Albert Heijn, in 1 1887 by its namesake Albert Heijn and his wife. It was a family business that grew in the following decades, under the leadership of Heijn’s grandsons to become one of the most important companies 2 in food retail in the Netherlands. Notable innovations included bringing self-service grocery 3 shopping to the Netherlands, the development of own-brand food items (private label), and ready- 4 to-eat meals. Albert Heijn introduced non-food items, including liquor and health and beauty items, 5 into its product lines in the 1970s and ventured into international expansion, first in Spain and then 6 the United States. Expansion...

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