PBD-Marketing-Research-Project-Assignment-Group-4 - 19th...

PBD-Marketing-Research-Project-Assignment-Group-4 - 19th...

MarketingManagementProject Research Assignment “Plant-Based Diet’ Products”

Team Members:Ahmed Nabil Afifi “”Dalia Ibrahim Ibrahim Mahmoud Abdelaziz “7”Khaled Mohsen Ahmed “16”Nashwa Mohamed Saad “25”Noha Tarek Mohamed Khaled “26”Shehab Eldin Yasser Reyad “28

Introduction(Market Analysis)―Plant-Based Diet‖ is a diet system empowers people to live healthier lives by changing theway the world understands nutrition. As science has shown, chronic conditions like heart disease andtype 2 diabetes can be prevented, halted, and often reversed by making one change that requires noprescription and is accessible to all: leaving animal-based and highly refined foods off the plate andadopting a whole-food, plant-based diet instead.Eating more plants and less meat is becomingmore popular than ever. While vegetarian and vegandiets are defined by what they exclude, a plant-baseddiet is defined by what it includes — lots of plant foods!This means eating more veggies, fruits, beans, peas,lentils, whole grains, nuts, and seeds instead of animalproducts and processed foods.United States MarketPlant-centric diets are catching on in the UnitedStates and companies, both public and private, as well asinvestors, areRushing to Meet the Growing Demand.According to the Plant Based Foods Association, a newtrade association representing the industry, sales ofplant-based proteins grew at least 9% y/y in 2014 and 2015 (and that data was missing large retailerslike Whole Foods), with total sales in 2016 exceeding $5bn.There are a dozens of reasons why people choose to minimize animal product consumption–health,the environment, concern for animals, accessibility, food security, and simple economics. Thespectrum of interest is incredibly wide. While a little over 3% of the U.S. population identifies aspurely vegetarian, 55% at least sometimes order vegetarian meals out, and a quarter are working toreduce meat in their diets in any case. Taken together with the decline in meat consumption, it makessense for businesses to cater to these evolving sensibilities

Egyptian Market:Therefore we conduct this market research to measure these attributes in theEgyptianMarketin order to be market leaders in this promising industry, and the results were very lucrativeas:62%of respondents have interest in going into Plant-Based Diet, in addition thatover70%estimated that they are very likely to buy these products if they are available30%emphasis that they are definitely need these products