MKTG522 Integrated Marketing Communications (IMC) Campaign Plan Topic Proposal Form: Due Week 1
Complete this form and submit it to the Week 1 Course Project: Topic Proposal Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help.
Begin by brainstorming and generating a list—you have several options when choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving?
Identify and describe the selected brand.
What brand problem are you attempting to solve with an IMC?
Who do you think the target audience is? (Remember that you will need to confirm this with research.)
Are similar or competitive brands available? List or briefly describe a similar brand.
How does your brand differ from competitors? What is the distinctive competitive advantage?
Do you have questions for your instructor? Please list them here.
List the formulas of three soluble bromide salts and three insoluble bromide salts. Do the same exercise for sulfate salts, hydroxide salts, and phosphate salts. List the...Jul 19 2021
By means of the control unit M, the pendulum OA is given an oscillatory motion about the vertical given by where ?0 is the maximum angular displacement in radians, g is t...May 13 2020
The lengths of life (in hours) of a sample of 40 100- watt light bulbs produced by manufacturer A and a sample of 40 100-watt light bulbs produced by manufacturer B are s...Jun 20 2020
Zekany Corporation would have had identical income before taxes on both its income tax returns and income statements for the years 2018 through 2021 except for difference...Feb 13 2020
How does the human body respond to an increase in core body temperature?a. Decreased blood flow to the skinb. Increased sweatingc. Increased activity of brown adipose tis...Jun 08 2021
fFnd the absolute extrema of the function on the closed interval. ; [ 0 , 1 ]Jul 01 2021
Cost of Common EquityThe future earnings, dividends, and common stock price of Carpetto Technologies Inc. are expected to grow 8% per year. Carpetto's common stock curren...May 14 2020
Dry saturated steam at 7 bar expands reversibly in a cylinder behind a piston until the pressure is 0.1 bar. If heat is supplied continuously during the process in order ...Jun 06 2020
construct a scatterplot and identify the mathematical model that best fits the given data. Assume that the model is to be used only for the scope of the given data, and c...May 30 2021
For each scenario, decide whether it creates a producer or a consumer surplus. Then, calculate the ensuing surplus. Alice is willing to spend $30 on a pair of jeans, and ...May 12 2021