MINICASE: THE QUEST FOR DIFFERENTIATION AND PROFITS AT EPICTRIP.COM
1 What kind of information do you think need to seek out as you formulate your recommendations for Steve?
2 How do you suggest that Epic Trip think about driving revenue? What are some of the options? How would you rank them relative to each other?
3 What would you suggest Epic Trip do to differentiate itself? How can Steve ensure the long-term viability of Epic Trip?
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