Members of the marketing channel perform a number of key functions. Which of the following is/are the tasks performed by members of marketing channels?
I Gather information about potential and current customers.
II. Develop and disseminate persuasive communications to stimulate purchasing.
III. Assume risks connected with carrying out channel work. IV. Negotiate price and transfer of ownership.
[A]Only (I) above
[B]Both (I) and (II) above
[C]Both (II) and (IV) above
[D](II), (III) and (IV) above
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