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Marshall Hanson the founder of Santa Fe Hitching Rail a chain of nine steak restaurants in New Mexico is considering expanding his menu which is currently restricted to steak hamburger potatoes

Marshall Hanson, the founder of Santa Fe Hitching Rail, a chain of nine steak restaurants in New Mexico, is considering expanding his menu, which is currently restricted to steak, hamburger, potatoes, and fries. He has just read a book about entrepreneurship and learned that entrepreneurs should study social trends to help identify new product opportunities. What are some current social trends that might help Marshall choose items to add to his menu? Given the trends you list, what items do you suggest Marshall add to expand his restaurant’s menu?

Apr 24 2020 View more View Less

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