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Marketing direct and online marketing Flashcards

Terms Definitions
Database marketing
collection of comprehensive data about individual customer or prospects
direct response tv marketing
tv spots that describe product and give customer toll free number for ordering
forms of online marketing
website, online advertising, search engine, email marketing, blogging & social networks
Function of website
sales channel, marketing communications vehicle, customer service channel, delivering content, service provider
7cs of effect design of website
context, content, community, customization, communication, connection, commerce
search engine optimization
types of e-commerce
e-commerce, B2B, B2C, C2C
problems with electronic commerce
reputation and trust, online privacy, internet fraud

Nov 06 2017 View more View Less

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