Managers involved in strategic planning aimed at translating the broad intentions of the firm into more concrete and measurable strategic plans, policies and budget allocations. There are various steps involved in the strategic planning process. The final step in strategic planning answers the question
[A]What business have we been in?
[B]How much money have we lost?
[C]How effective have our strategies been?
[D]What business should we have we been in?
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