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List representative companies with whom Hardrock Café competes? How would you position Hardrock in terms of their business focus (i.e. operational excellence, customer intimacy, or product leadership? Why?competitors: i. . ii. . iii. . iv. . v. add more examples as appropriateHardrock’s business focus: i. .Why did you make this choice: i. . ii. . iii. . iv. . v. add more examples as appropriate2. What problems did Hardrock in its information management of three core business functions, namely: restaurant operations, merchandising, and financial management? How did this problem impact Hardrock’s ability to transact, manage and innovate?Business Functions:Information Management IssueImpactsrestaurant operationsadd more rows as needed….merchandisingadd more rows as needed….financial managementadd more rows as needed….3. What steps did Hardrock take to address these issues through business process changes and investments in information technology? What were the impacts of these changes?Business Functions:Process and IT ChangesImpactsrestaurant operationsadd more rows as needed….merchandisingadd more rows as needed….financial managementadd more rows as needed….4. Compare and contrast a Point-of Sale (POS) System and a Customer Relationship Management (CRM) System.Points of ComparisonPOSCRM(e.g. price)add more rows as needed5. What information systems were involved in the capture of qualitative data about customer interests and purchasing patterns relevant to Hardrock’s business strategy? Explain how these were used.Information SystemUses in Data Capture
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