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Klean Detergent is the market leader of detergents and is in the maturity stage of its lif

Klean Detergent is the market leader of detergents and is in the maturity stage of its life cycle. There are many competitors in the market that challenge Klean's leadership. Which of the following statements is most likely true about Klean's pricing?


[A]As a market leader, Klean does not need to worry about price
[B]Klean uses price promotion in order to maintain its market leadership
[C]Klean must price lower than the other brands to maintain its leadership
[D]Klean can increase its price since it is in the maturity stage

Dec 19 2017 View more View Less

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