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Jynnea Adams Marketing Research Project - Part 1 Step 1. Identify and clarify information

Jynnea Adams Marketing Research Project - Part 1 Step 1. Identify and clarify information

I'm working on a Marketing Research project about males visiting the spa. Parts 1-3 are attached for references. The instructions for Part 4, which is a Power Point Presentation are below. Thank You

Part 4 of your marketing research project requires you to present your marketing research project to the class. This will be accomplished by creating a PowerPoint presentation, highlighting parts of your marketing research project.
You are required to:
Prepare a PowerPoint presentation highlighting your Marketing Research Project (MRP). Your presentation should be no longer the 10 slides and it should include highlights of steps 2, 3, 7, 9, & 11 .
Phases and Steps in the Information Research Process:
Phase I
Step 1: Identify and clarify information needs
Step 2: Define the research problem and questions
Step 3: Specify research objectives and confirm the information value
Phase II
Step 4: Determine the research design and data sources
Step 5: Develop the sampling design and sample size
Step 6: Examine measurement issues and scales
Step 7: Design and pretest the questionnaire
Phase III
Step 8: Collect and prepare data
Step 9: Analyze the data
Step 10: Interpret data to create knowledge
Phase IV
Step 11: Prepare and present the final report

Liam Smith 05-Nov-2017

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