Journal of Behavioral Studies in Business Marketing to the Generations Kaylene C. Williams
The assignment should be about 3-5 pages with times new roman and spacing should be approx 1.15.
1.You should find two examples from company/brand* that have used Brand Engagement on social media. Find those two companys/brands and write about their Brand Engagement.
- One company/brand should be topical.
- The other should be personal.
You should have web-link with your examples.
2. Take both examples and find out which generation they are ment for? Do you think that the material/advertisment is good for the generations, both in Topical and in Personal? And why?
Here are the classification for the generations:
Generation Y / Millenials
Generation Z / Net Generation