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Journal of Behavioral Studies in Business Marketing to the Generations Kaylene C. Williams

The assignment should be about 3-5 pages with times new roman and spacing should be approx 1.15.

1.You should find two examples from company/brand* that have used Brand Engagement on social media. Find those two companys/brands and write about their Brand Engagement. 

  • One company/brand should be topical.
  • The other should be personal.

You should have web-link with your examples.

2. Take both examples and  find out which generation they are ment for? Do you think that the material/advertisment is good for the generations, both in Topical and in Personal? And why?

 Here are the classification for the generations:

Pre-Depression Generation

Depression Generation

Baby Boomers

Generation X

Generation Y / Millenials

Generation Z / Net Generation

Nov 08 2017 View more View Less

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