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Journal of Behavioral Studies in Business Marketing to the Generations Kaylene C. Williams

Journal of Behavioral Studies in Business Marketing to the Generations Kaylene C. Williams

The assignment should be about 3-5 pages with times new roman and spacing should be approx 1.15.

1.You should find two examples from company/brand* that have used Brand Engagement on social media. Find those two companys/brands and write about their Brand Engagement. 

  • One company/brand should be topical.
  • The other should be personal.

You should have web-link with your examples.

2. Take both examples and  find out which generation they are ment for? Do you think that the material/advertisment is good for the generations, both in Topical and in Personal? And why?

 Here are the classification for the generations:

Pre-Depression Generation

Depression Generation

Baby Boomers

Generation X

Generation Y / Millenials

Generation Z / Net Generation

Liam Smith 08-Nov-2017

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