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Introduction Australia is one of the largest manufacturer of cars and has the technology to design cars from the scratch Ford Motor Company of Australia was the first major Australian carmaker but

Introduction

Australia is one of the largest manufacturer of cars and has the technology to design cars from the scratch. Ford Motor Company of Australia was the first major Australian carmaker but in 1948 Holden became the first mass producer of Australian designed car. Australian carmakers are famous for the manufacturization of large sized cars. In 1970s, Australian car industry manufactured about half a million cars which was tenth highest in the world whereas in 2009 this number has suffered a downturn with production of 210,000 cars. Due to this Australian car industry is now mostly constituted of imported cars from the countries of Asia and Europe. This report analyses the Australian car manufacturing industry and the effect of globalization on it. It also discusses other factors that influence the production in Australian car industry and the changing taste on consumers. This report highlights the political and legal aspects that affect the Australian car industry due to which many large scale car manufacturing plants in the country has been closed. This report also recommends some competitive strategies that can help the Australian Car Industry to once again establish their mark in manufacturization market (Baker et al 2011).

Jul 28 2020 View more View Less

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