Retailing strategy. Visit the Web site of electronics retailer Best Buy (http://www.bestbuy.com). The Web site is classified as a shopping site, or online store. Review the material in the chapter on retailing strategy and store atmospherics. Answer the following questions.
a. How does the design and layout of the Best Buy Web store appeal to the company’s target market(s)?
b. How would you describe the atmospherics created by the online store? If you can visit a brick-and-mortar store, compare the store’s atmospherics to the Web store.
c. In what ways does Best Buy use its online store to enhance its brick-and-mortar stores?
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