Internet advertising moral dilemma
Issues of commercial intrusiveness (aufdringlichkeit) and privacy have been greatly exacerbated (make a problem worse) by the ubiquitous (present/found everwhere0 presence of the internet and web-based information. The ethical implications of these issues are still evolving. The principal distinction between the traditional issues of intrusiveness and privacy in the analog world and the digital counterpart online is the vast extension in access and a corresponding precipitous (dangeriously high) decline in cost of such marketing devices. The technique of interest is:
Spam: the mass mailing of unsolicited email messages to large volumes of email addresses. Typical topics include sexual “aids,” financial “opportunities,” health “remedies,” weight loss, etc. A key issue is the ability of spammers to negate (invalidate. discredit, deny) the efforts of ISP’s (Internet service provider) to intercept such communication although much of it is now deposited in “junk mail” folders. Sometimes such spam is clearly outside the law, such as a disguised solicitation that attempts to induce the recipient to reveal an account number or password.
What is the Categorical Moral Imperative ethical view of such behavior? Why should some get to do it?
What is the utilitarian ethical view of such behavior?
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