Integrated Marketing Communications (IMC) means advertising in many forms, including public relations, direct marketing, TV, and magazines. It’s important that the message is consistent across all forms.
Question 1 options:
Brian, a racing fan, sees an ad for a new movie, Fast and Furious 10. The movie shows fast cars and racing. This puts a positive image in his mind. The ad also says the movie is coming out this month. He considers going to see the movie. This is an example of advertising success.
Question 2 options:
StopSigns Co. specializes in making durable, weather-proof signs for local communities. In a noncomparative ad designed by the company’s marketing department, the StopSigns brand name should be mentioned and its market positioning with respect to other firms in the industry should be referenced.
Question 3 options:
An ad that has a “feel good” portrayal is an image ad.
Question 4 options:
Overall there is a fairly constant proportionality between advertising spending and income.
Question 5 options:
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