Innovation and creativity are growing in importance, within organisations pursuing excelle
Innovation and creativity are growing in importance, within organisations pursuing excellence and growth, in a competitive business world. Organisations use various innovative methods and techniquesto ensure competitive advantage within their market place and meet their customer’s needs. This assessment will encourage students toexplore the methods and approaches undertaken by a leading organisation and to critique a global brand name. The aim of this assessment is to identify the success of Alibaba Group. Students will identify the attributes of the people, places, products and approaches that have made the Alibaba on of the most valuable companies in the world.