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In which of the following orientations toward international business

In which of the following orientations toward international business, does a firm analyze the needs of customers worldwide and then adopts standardized practices for all the markets it serves?


(a) Ethnocentric


(b) Polycentric


(c) Geocentric


(d) Regiocentric


(e) Unicentric.

Apr 04 2018 View more View Less

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