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In which of the following orientations toward international business, does a firm analyze

    
In which of the following orientations toward international business, does a firm analyze the needs of customers worldwide and then adopts standardized practices for all the markets it serves?

(a)Ethnocentric
(b)Polycentric
(c)Geocentric
(d)Regiocentric
(e)Unicentric.

Dec 05 2017 Read more Less More

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