In the chapter-opening case, the entrepreneurial start-up Rosen Motors failed even though it had created an energy-saving, breakthrough product. What happened?
(A) Their failed product demonstration gave other technologies time to move ahead.
(B) Industry and competitive forces did not support their product coming to market.
(C) They had no buyers by the time they were about to enter the expensive crash test phase so they closed up shop.
(D) All of the above
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