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In terms of buyer decision processes, if Naina looks for reading material, phones friends,

In terms of buyer decision processes, if Naina looks for reading material, phones friends, and seeks out information about laptops because she is thinking of buying one, she is said to be in


[A]A state of heightened attention
[B]Active information search
[C]Exploratory prepurchase mode
[D]The dynamic exchange paradigm

Dec 19 2017 View more View Less

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