In new product development, which of the following expenses does a company have to bear during test marketing?
I. High advertising costs considering the low volume.
II. Indirect cost of revealing the new product idea to competitors.
III. High distribution costs, because of low volumes.
IV. Cost of distributing samples, coupons etc.
[A]Only (II) above
[B]Both (I) and (III) above
[C]Both (II) and (IV) above
[D]All (I), (II), (III) and (IV) above
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