If Amstrad wants to focus its marketing efforts on price competition, the firm's long-run success will depend on having
I. Higher prices than its competitor.
II. Lower prices than it has historically charged.
III. Promotional campaign for lower prices.
IV. A lower cost structure than its competitors.
[A]Only (II) above
[B]Only (IV) above
[C]Both (I) and (II) above
[D]Both (II) and (IV) above
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