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. How is strategic management illustrated by this case story? There is a lot at stake when a...

. How is strategic management illustrated by this case story? There is a lot at stake when a label decides to invest in a new star. In today’s highly competitive music industry, there is a great deal of planning that goes on behind the scenes – just like a company that launches a new product. According to the case, “Gaga’s persona has been a calculated strategy.” It would be risky for any record label to put in the time and energy into a new star without planning for competitive advantage or strategic planning. 2. How might SWOT analysis be helpful to Lady Gaga as she and her advisors manage her career? A SWOT can be used for many purposes. In this case, a SWOT analysis could help point the singer into the best type of music, considering her singing ability, and point toward new technological opportunities that might be under utilized by other artist. 3. What competitive advantage do you think Lady Gaga is pursuing? How is she exploiting that competitive advantage?

 

May 21 2020 View more View Less

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