3. 4. 6.
How attractive is Vera Bradley's situation? What can a SWOT analysis reveal about the company's situation? Using the information in case Exhibits 1 and 2 and the financial ratios in the Appendix, prepare an analysis f Vera Bradley's financial situation. How does Vera Bradley stack up against its three major competitors? From the data in the case (including case Exhibits 1, 2, 4, 5, & 6), which of its four industry rivals is the strongest? Which firm appears best poised for growth in the next 3-5 years? How would you advise the management to improve the company's market standing, competitiveness, and financial performance over the next 3-5 years? What steps should management take?
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