Hi, I need answers for some Marketing Management questions. Each question should be answer
I need answers for some Marketing Management questions. Each question should be answered with around 150 – 200 words. It can be written simple but with consistency and you must take a position between 2 options for answering each question.
Hi,I need answers for someMarketing Managementquestions. Each question shouldbe answered with around 150 – 200 words. It can be written simple but withconsistency and you must take a position between 2 options for answering eachquestion.If you want to cite books the only book that can be cited is Marketing Managementby Kotler Keller, 14thEdition.13.Is Service marketing different from Product marketing?Take a position:Product and Service marketing are fundamentally differentversusProduct and service marketing are highly related.14.Is the right price a fair price?Take a position:Prices should reflect the value consumers are willing to payversusPrices should reflect only the cost of making a product or delivering aservice.15.Does it matter where you sell?Some marketers feel that the image of the particular channel in which they selltheir products does not matter, all that matters is that the right customer shop the.Take a Position:Channel images do not really affect the brand images of theproducts they sell that muchversusChannel images must be consistent with thebrand image.16.Should National-Brand manufactures also supply Private-Label Brands?Purina, Borden and Heinz have all admitted to supplying products sometimeslower in qualities to be used for private labels. Other Marketers, however, criticizethis “if you can´tbeat them, join them” strategy.Take a position:Manufactures should feel free to sell private labels as a source ofrevenueversusNational manufacturers should never get involved with privatelabels.17.Has TV Advertising lost its power?Television advertising is increasingly criticized for being too expensive and, nolonger as effective as it was. Consumers tune out too many ads by zipping andzapping and that it is difficult to make a strong impression.Take a position:TV advertising has faded in importanceversusTV advertising isstill the most powerful advertising medium.18.Should marketers test advertising?Take a position:Ad pretesting in often an unnecessary waste of marketing dollarsversusAd pretesting provides an important diagnostic for marketers as to thelikely success of an ad campaign.19.Are great salespeople born or made?Take a position:The key to developing an effective sales force is selectionversusThe Key to developing an effective sales force is