Hello everyone!

Hello everyone!

Hello everyone!

Any help with this case study assignment would be greatly appreciated, I have attached the case file and I need to find the following:

Executive Summary
Introduction and Overview of Case
Situation Analysis
Proposed Solutions
The Recommendation
Summary of the Learning Process that Took Place
Situation Analysis
External Marketing Environment (identify all factors)
Competitive Factors
Internal Strengths / Weaknesses
Target Market
Segmentation criteria
High / low involvement
Decision-making process
Strategic Opportunity
Competitive Advantage
Positioning Strategy

As well as three propose solutions.

Any help would be greatly appreciated!

Thank you

Liam Smith 07-Nov-2017

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