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Go to www.pearsonglobaleditions.com/mymarketinglab for the following Assisted-graded writing questions: 14-17. Discuss the advantages and challenges of social media marketing. (AACSB: Written and Oral Communication) 14-18. Review the FTC’s guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium?
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