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Go to www.pearsonglobaleditions.com/mymarketinglab for the following Assisted-graded writing questions: 7-17. A product’s package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality, and marketing. Research “packaging awards” and develop a presentation analyzing an award-winning product packaging effort. Describe the organization hosting the award competition, the criteria for selecting winners, and one of the award-winning packages. (AACSB: Written and Oral Communication; Information Technology) 7-18. Suggest ways automobile makers can use social media through new digital devices in today’s cars to safely create customer engagement and customermanaged relationships. (
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